This Is How Amazon Loses


Algorithmic merchandising leaves a bad taste in my mouth. Slowly but surely, it will erode trust for all the tech giants.

Yesterday, I lost it over a hangnail and a two-dollar bottle of hydrogen peroxide.

You know when a hangnail gets angry, and a tiny red ball of pain settles in for a party on the side of your finger? Well, yeah. That was me last night. My usual solution is to stick said finger into a bottle of peroxide for a good long soak. But we were out of the stuff, so, as has become my habit, I turned to Amazon. And that’s when things not only got weird, they got manipulative. Sure, I’ve been ambiently aware of Amazon’s algorithmic pricing and merchandising practices, but last night, the raw power of the company’s control over my routine purchases was on full display.

There’s literally no company in the world with better data about online purchasing than Amazon. So studying how and where it lures a shopper through a purchase process is a worthy exercise. This particular one left a terrible taste in my mouth – one I don’t think I’ll ever shake.

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Because It Can: Cloudflare’s Mission to Make the Internet Work Like It Should



Cloudflare founders Matthew Prince and Michele Zatlyn (image)

The company could seek rent. Instead, it finds false market moats and merrily breaches them.

We don’t usually cover news here at NewCo Shift, this is more of a place for analysis and Thinking Out Loud. And it’s rare that one company appears more than once here in any given year. But today – again – Cloudflare has upended an important piece of Internet’s real estate, and it’s just too rich to not note the why of it.

So first the news. To celebrate the company’s eight birthday, Cloudflare is announcing the launch of a domain registrar. And because the company operates at massive scale, and can afford to do things most companies simply can’t (or won’t – looking at you, Google, Amazon, Facebook) – the company is offering domains *at cost.* In other words, Cloudflare isn’t making one red cent when you register a domain with them. What they pay to register a domain (and yes, that number is fixed, and the same for all domain registrars), is what you pay to register a domain.

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It’s Not the Platforms that Need Regulation.


Money Quote March 14 2018

Platforms are simply acting the way you’d expect given the norms of financialized capitalism. That’s where reform must focus.


Every few days my browser tabs overflow, and I feel the need to summarize why I’ve kept those stories lingering in my digital consciousness. Here are stories I’ve been reading and thinking about for the past few days.

Tim Berners-Lee: we must regulate tech firms to prevent ‘weaponised’ web

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Barlow’s Turn of Phrase


JPB was a conjurer, a convener, a cipher and an empath


Barlow died this week and since hearing of it, 24 hours ago, I’ve struggled with what to do. Then I got a note this morning from the fellow managing his “BarlowFriendz” email list, informing thousands of us of Barlow’s death. Of course, most of us already knew, but getting a missive from that listserv was like a bolt from the grave — I half expected a post-mortem manifesto from the man, and god knows our world needs one. Instead it was a sad and perfunctory announcement of his passing from the fellow JPB had entrusted to manage his email list.

But you know how you think you’ve gotten over someone, but then something reminds you of how deep that person is entangled with your own sense of self, and you fall apart? Seeing a note from BarlowFriendz was like that for me. I realized a few things: First, I hadn’t gotten a note from Barlow in a while, I knew he’d been sick, but most of the news I had heard was pretty good, all things considered (he called his situation late in life “medical incarceration.”) He had taken on the American way of death, and so far, he seemed to be winning. Till now. Second, I realized how much I loved his occasional missives, filled as they were with Cassady-like calls to action (Dancemobs! BarlowFrenzys! Bikemobs!) and lucid outbursts of pure poetry. And third, I wondered if we’d lose all that wonderful prose (we won’t, I’m assured).

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The FCC and Net Neutrality: Once Again, We Must Raise Our Voices.


Money Quote Tuesday Nov. 21 2017

We’re all tired of this endless battle. But if you make your living in any way through the Internet, you have to strap it on once more.

I’m tired. Worn down. In need of a Thanksgiving break. For more than a year the news has been relentless, and relentlessly bad. Are you worn down as well? Are you numb? Inured?

I bet you are.

But we must rouse ourselves, all over again, to have yet another fight we thought we already won. For this Thanksgiving, as most of us take a long-deserved rest to count our diminishing blessings, the FCC plans to gut net neutrality. And we simply can’t take this one lying down.

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Elon Musk Is Not A Robot


Money Quote November 16 2017

Robots don’t cry. Or do they?

Elon Musk: The Architect of Tomorrow

Holy moly. Elon Musk is really a human being! This in depth profile by Neil Strauss is either an incredible scoop, or a deft bit of PR by Musk himself, who certainly is a master of the public reveal. Either way, it comes off as genuine, and it paints Musk in a very soft light. Money Quote: “There is clearly something Musk wants to share, but he can’t bring himself to utter the words, at least not on the record. “It’s so terrible, you can’t believe it.” The tears run silently down his face. “I can’t remember the last time I cried.” He turns to Teller to confirm this. “You’ve never seen me cry.”

“No,” Teller says. “I’ve never seen you cry.”

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Alien, Dismissible, Dangerous, Greedy, True


Here We Go Again

Bitcoin prices are on a tear, and so is blockchain and ICO hype. Are you as confused as I am? Let’s figure out why.

“This is the Internet in 1993!”

I heard this statement several times at an industry conference I attended earlier this month, and it had been ringing in my ears for any number of reasons well before then. It all feels so familiar, and yet this time, it also feels utterly foreign.

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Decoding Advertising In A Digital Age


Medium Premium Preview

The internet doesn’t understand the advertising business. Then again, neither do most advertisers. A Preview of a Medium Premium series from NewCo Shift.

One of the first Medium Premium series created in conjunction with noted authors and journalists, Which Half Is Wasted, by agency vet Rick Webb, explores the role of advertising in our society and economy, with a particular focus on digital advertising, which Webb argues presumes the migration of television brand dollars to the internet (a presumption that he declares false). In this exclusive series (membership is required, but Medium does have a “metered paywall’), Webb asks if we really understand the advertising business, and explores the effects the business has on what gets built online.

The first article in the series, which you can read here, states that society has thrown out the social contract that made advertising moral, as more and more advertising money is spent on online platforms like Facebook & Google, rather than supporting news gathering and content creation. It wasn’t long ago when advertising’s upside was that it allowed media creation to flourish.

Read the first article here: Which Half Is Wasted?

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When delivery is free, will ownership survive?


Cheap distribution already changed the world once. It most likely will happen again.

Still from a video about’s robot delivery vehicles, already launched on college campuses in Beijing.

In the late 1990s, my father became a thief.

He would stay up late into the night in his office upstairs, his desk perched where my bed used to be. The green glow of the CRT reflecting off his forehead in the dark, he would sit nearly motionless, hour after hour watching the progress bar fill as he pirated old radio shows, books on tape, and music from the golden age of rock and roll.

Back in the early 1990s, it was not obvious that the internet would launch a global army of greying men into the world’s most tedious crime spree. It was not obvious college students and housewives and kids obsessed with Jamiroquai would join them to take down the record industry. And journalism. And video stores, encyclopedias, and travel agents.

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What Has the Internet Done to Media?


This essay contains my thoughts, analysis, and supporting links about how Internet has been evolving over the past 20 years. These ideas have been driving me over the past decade to develop a set of improved technologies, practices and standards.

Let’s come together and fulfill the dream that was at the core of Internet: to unleash the potential of networked humanity. Please reach out to

1. Introduction

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