Dear Marc and Lynne: Time Needs You.

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The Benioffs join Bezos, Jobs, and others who’ve turned to publishing to cement their legacies. But a hands off approach isn’t what journalism needs right now.

Time cover trump king

The Los Angeles Times was the first newspaper I ever read – I even attended a grammar school named for its founding family (the Chandlers). Later in life I worked at the Times for a summer – and found even back then, the great brand had begun to lose its way.

I began reading The Atlantic as a high schooler in the early 1980s, and in college I dreamt of writing long form narratives for its editors. In graduate school, I even started a publication modeled on The Atlantic‘s brand – I called it The Pacific. My big idea: The west coast was a huge story in desperate need of high-quality narrative journalism. (Yes, this was before Wired.)

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The Accountable Capitalism Act Will Never Happen. But Now the Conversation Will.

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Elizabeth_Warren_CFPB
Senator Elizabeth Warren

(Cross posted from Searchblog)

The past week or so has seen a surge in commentary on the role of corporations in society, a theme familiar to readers of this site. While it might be convenient to peg the trend to Senator Elizabeth Warren’s newly minted Accountable Capitalism Act (more on that in a second), I think it’s more likely that – finally – our collective will is turning to our most logical and obvious instrument of social change, namely, the instrument of business.

We humans like to organize ourselves into social units. They range from the informal (pickup basketball games) to the elaborately structured (Senate hearings). Our ability to harness collective will is unsurpassed in the animal kingdom, it’s one of our key evolutionary adaptations, driving the success of our species across the globe.

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Grow Your Business by Nailing the Most Important Meeting of the Week

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Did you know that on average, every single one of us wastes 31 hours per month in unproductive meetings? I’m going to show you how to prevent that.

Very early on at Stride Consulting, I searched for a process to help me scale. This was my 4th company and I had my heart set on scaling in a way that I had never scaled before.

I’ve never raised any funding. All four companies I’ve run have been bootstrapped. So leveraging a pile of cash to scale has never been an option for me. I was searching for a process to enable scale.

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Goodbye, Bay Area. Hello, New York!

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Sometimes you have to just shake it up a bit. Or a lot.

(cross posted from Searchblog)

I first moved to the Bay area in 1983. I graduated from high school, spent my summer as an exchange student/day laborer in England (long story), then began studies at Berkeley, where I had a Navy scholarship (another long story).

1983. 35 years ago.

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Google Discovered the Highest Performing Teams Have These Two Characteristics

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What makes a high-performing team? It’s not intelligence. It’s not seniority.

Google recently discovered that the highest performing teams are the ones with two characteristics:

  1. Individuals are able to sacrifice something they want for the good of the team.
  2. Each person feels safe to speak what’s on their mind.

Hidden underneath all of this is the foundation that makes it all possible: trust.

If a team lacks trust, everything else is impossible.

Think about your team. Think about each person on your team. Do you trust them?

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WTF is SMA?!

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Social Media Amplification unites social with paid media. It’s crazy that we haven’t done this already.

For all its promise, digital marketing remains an unfortunately siloed business. Nearly every brand invests in both social media — teams of people who agonize about what content to place and promote on Facebook, Twitter, and other platforms — as well as paid media — the ads you see across the “rest of the web.”

And here’s the crazy part: In most marketing departments, the teams who run social rarely, if ever work, closely with the teams who create traditional paid media. If that sounds crazy, well, you’re right. It is.

Although the metrics can be quite different, the goals of these tactics are essentially the same: Creating awareness and conversions against targeted audiences, building relationships with current and new customers, and driving engagement for the brand overall. Put another way, social media and paid media teams have the same goal: engaging customers and driving interest in purchase.

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When Should an Employer Ask an Employee to Quit?

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Companies spend a lot of time talking about retention strategies for good reason. High turnover is extremely expensive. The total cost to the organization for each employee who leaves can quickly reach between 100 and 300 percent of an employee’s salary.

On the flip side, we talk often about how and when to fire an employee. Likewise on the employee side, we talk about when it’s time for an employee to quit.

Yet, we don’t talk about the fourth option: When should an employer ask an employee to quit?

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European Union Calls Foul on Facebook

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The NewCo Daily: Today’s Top Stories

Esther Vargas | Facebook

Right now the European Union is a lot more serious than the U.S. about protecting users’ privacy. Signaling that it means business, the union has fined Facebook 110 million euros for providing inaccurate information to EU regulators about its acquisition of WhatsApp in 2014 (Reuters).

At the time, Facebook had said that it couldn’t match individual users’ Facebook accounts with their accounts on WhatsApp. But last year the social network did just that. Facebook says it made an unintentional error in its filings. The root of the issue lies in Facebook’s effort to reduce duplicate accounts, which skew the total-user numbers that its market valuation depends on (Quartz).

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You Probably Shouldn’t Be CEO of Your Startup. Ask Yourself These 3 Questions to Find Out.

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Too often, I speak with founder-CEOs who have fallen out of love with their business, or whose business has fallen out of love with them. Yet they continue as CEO.

Why? Because it’s hard to look inward.

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The Principles of Post-Advertising

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If brands and advertising have become less useful as tools to both companies and consumers, how can businesses grow?

Five factors are changing the types of products that succeed today and how they engage with their audiences.

Marketing has become an arms race that’s led to hollow value and stifled innovation. Bad products with lots of media muscle can steamroll good ones with less resources. The competition of overcrowded categories creates brands trying to outspend each other with ads that grow increasingly detached from reality.

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