Genome Testing Is Now Affordable: Ancestry Is Bringing It To The Masses


NewCo Spotlight

As the largest genealogy company in the world, Ancestry has gone through several iterations throughout its 34-year history. The company began its life as a newsletter in 1983, graduating to magazine format in 1994, then launching its .com two years later. Today Ancestry offers ancestryDNA kits, a simple test that analyzes an individual’s DNA in order to provide insight on origin, their ethnic mix, discover distant relatives, and find new details about their unique family history via their large DNA database and many historical records.


As a global leader in family history and consumer genomics, Ancestry has experienced intense growth, partially due to a rapid decrease in costs for genome sequencing. Just 10 years ago, sequencing a genome could cost $10 million, but today that price has dropped to hundreds of dollars. This has allowed Ancestry to offer kits to genotype a customer’s DNA that otherwise would have been cost prohibited just a few years back. Although genotyping a customers DNA isn’t full genome sequencing, the test still offers unprecedent insignts to an individual’s background.

Read More