NewCo Shift Forum
By routing around insurance companies and going direct, Color Genomics wants to help everyone get the health data they need
Continuing our focus on innovative health companies that are changing the game in their industry, earlier this year at Shift Forum we heard from Jill Hagenkord, Chief Medical Officer at Color Genomics, a preventative genetic testing startup. Hagenkord was drawn to Color because of its mission — to bring vital and potentially life saving information to health consumers who previously were left in the dark due to our bureaucratic “sick-care” system, which focuses only on addressing illness, instead of preventing it. Below is Hagenkord’s presentation, along with a transcript, edited for clarity.
Jill Hagenkord: Hi, thanks to Shift for the opportunity to speak here and to represent Color. My background is as a board certified pathologist. I did two fellowships after that, one in molecular-genetic pathology and the other in pathology-oncology-informatics. My Chairman said to me, “Jill, why don’t you do a real fellowship. You’re never going to get a real job.” And I lucked out. I was training myself to do precision medicine before we had the phrase “precision medicine.”
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