Business must lead. That’s the theme of NewCo Shift this year, and certainly this past week or so. Read on for an overview of the most popular and impactful stories we’ve recently published. Thanks for both reading and sharing these stories. Remember to follow us on Medium and social media to receive real time notifications from all our stories as they’re published.
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Apple is sitting on an unimaginably huge pile of spare cash —roughly $250 billion. This corporate wealth reserve will only grow if and when the Trump administration makes good on its desire to help tech giants repatriate profits that they have stashed overseas to evade U.S. taxes.
What should Apple do with all that money? There are only so many perfect doorknobs a company can buy, after all. In Quartz, David Mattin proposes a suitably grand goal for the company: Fund a giant pilot-test of a universal basic income scheme.
Jennifer Aaker on why companies must move from profit to purpose
Jennifer Aaker is an author, behavioral psychologist, and the General Atlantic Professor at Stanford Graduate School of Business. Best known for her research on time, money and happiness, Aaker also focuses on the transmission of ideas through social networks, the power of story in decision making, and how to build global brands across cultures.