Apple’s $1B for Advanced Manufacturing Is Just Dressy PR


NewCo Shift OpEd

And the company’s not alone in playing the game


Apple CEO Tim Cook appeared on CNBC last week to deliver some big news: The Company That Steve Jobs Built is placing $1 billion into a fund, which will then be invested in advanced manufacturing companies in the United States. This will presumably help Apple source more components for its computers and phones here.

“We can be the ripple in the pond,” Cook told Jim Cramer. “Those manufacturing jobs create jobs around them, because you have a service industry that grows around them.”

Read More