NewCo Shift Forum
Launch Forth represents a new approach to product development
You’ve probably seen Local Motors’ unique and arresting automobiles around the Internet (the company is credited with creating the first 3D printed car), but what you may not know is that Local Motors has birthed a maker community and platform, Launch Forth, that engages more than 70,000 “solvers” who engage with projects from companies as diverse as GE, Boeing, and many more. In this short talk at the NewCo Shift Forum earlier this year, Elle Shelley, lead at Launch Forth, walks us through an entirely new kind of innovation platform.
John Battelle: The next speaker, Elle Shelley from Launch Forth, a division of Local Motors. If you haven’t heard of Local Motors, you just got to go Google it because the cars that they make are insane.
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