Look, ma, no hands! What Ford’s driverless plan means. Tuesday, Ford announced it’s hitting the accelerator on a self-driving car program and aims to roll out a fleet of autonomous vehicles by 2021. (CEO Mark Fields details the plan in NewCo Shift.) Ford’s news connects three big trends in the NewCo world. First trend: Driverless cars are coming, faster than many thought, and they’re going to uproot lots of assumptions about how our businesses, cities, and lives run. Ford aims to leap straight to self-driving cars — no steering wheels, no pedals — rather than incrementally refine driver-assistance systems. The first vehicles Ford envisions will be costly, so it plans to sell to ride-hailing and sharing services initially, individuals later. (GM is a partner/investor in Lyft, but Ford has no such alliance — yet.) Second trend: Big industrial transitions like this are making BigCos like Ford return to first principles and think the way they did when they were smaller and younger. Ford CEO Mark Fields says its autonomous vehicle will have “as big an impact on society as Ford’s moving assembly line did a hundred years ago.” He frames Ford’s new plan as a refresh of the company’s populist, autos-for-everyman heritage. Ford is also increasing its Silicon Valley presence and investing in tech firms (like Velodyne, which makes distance sensors that use “lidar,” or light radar) to accelerate its self-driving program. Third trend: Ford’s move, like so much else that’s happening in business today, will speed up the handoff of decisions from people to algorithms. At the end of this road, the code that runs your car won’t only be picking routes — it will be making life-or-death choices. For a preview of that world, read up on MIT’s “moral machine” (Quartz) — a thought-experiment project that asks people how driverless cars should prioritize human lives when the cars’ brakes fail.
War is hell, and climate is war. World War III is here, and it’s not a shooting war with a foreign enemy — it’s humanity’s fight against climate change. That military language isn’t just a metaphor, writes activist-author Bill McKibben (The New Republic): The planet’s carbon-driven warming is seizing territory and causing casualties as swiftly and mercilessly as a hostile army would, and if we’re going to have any hope of stopping it, we need to launch an effort as vast, and as unified, as the one that, last century, saved the world from Hitler. What would a climate-focused version of the Second World War’s mobilization and Manhattan Project look like? Stanford researchers offer one vision (pdf). We have the technology; we need the will. The good news is, we’ve mounted this kind of all-out effort before — and it works.
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