Top Forms and Surveys Products of 2016


Get Shift Done: Management

How do know what people think? Well, you’ll need to ask them. Businesses can devise plans and make better decisions with data in hand. Gathering knowledge is not as difficult as one might imagine, especially with several online applications makes market research process relatively easy.

An online survey can help customer relationship representatives gauge customer satisfaction, solicit information from existing or prospective customers, or help human resources professionals learn what matters to employees.

Picking the right survey that fits your team’s needs might be confusing, but with customizable surveys it might just make it worth the while. People love to tell what they think. They want to be asked. So don’t be shy.

As 2016 comes to a close, here are the top forms and surveys products, ranked by their number of customers amongst Siftery’s list of 250,000 top companies.

#1 Gravity Forms (10k+ customers): Gravity Forms for WordPress is a full featured contact form plugin that features a drag and drop interface, advanced notification routing. Users can create almost any type of form, including user surveys, polls, file upload forms, support requests, online orders, quizzes, and questionnaires. The configuration settings provides control over how users can interact with the forms and how the entries are handled.

With a market share of 33% in the forms and survey tools market, Gravity Forms boasts of a client base that span across multiple industries that include names like Best Buy, The Guardian, Loews Hotels, Food Panda, and Sendible.

#2 Wufoo (2k+ customers): Wufoo is an online platform that enables users to create web forms, event registrations, and online surveys. Wufoo has created hundreds of templates and themes that are arranged on categories like surveys, invitations, registrations, lead generation, and online orders or tracking among others. Users can create forms from scratch using a drag-and-drop editor and some basic CSS skills.

Wufoo is integrated with some of the most popular payment processors like PayPal, Braintree, Chargify, and USA ePay to enable users to accept online payments with ease.

Acquired by SurveyMonkey in 2011, Wufoo has 10% market share and serves clients like CrunchBase, Airbnb, Huddlebuy, Upworthy, Yale University, and Mashable.

#3 OptinMonster (2k+ customers): OptinMonster helps to convert abandoning website visitors into subscribers and customers. A plugin for WordPress, OptinMonster functions as a lead generation software offering an impressive set of features and comes with several different options.

Compatible with all website platforms and email marketing services such as MailChimp, users can create and customize lead capture forms from a template library without any coding knowledge. Users can also build and A/B test high-converting lead-capture forms.

With 9% market share, OptinMonster has Mention, Swipely, UPROXX, Ceros, and Appboy in its client list.

#4 Typeform (1k+ customers): Typeform is a cloud-based application for users to create and respond to surveys and other types of forms on any device.

The design of Typeform is geared toward drawing customers in and compelling them to answer one question at a time, rather than scaring them off by filling their screen with questions and options. The templates works on a variety of screen sizes and can be customized with a business logo and backgrounds.

With 7% of the market share, Chameleon, VentureApp, Yahoo, Airbnb, and HubSpot.

#5 Qualaroo (1k+ customers): Qualaroo makes it easy to survey specific groups of website visitors to gain qualitative information. The survey software that allows marketers ask visitors questions about their visit and interaction with the website. When the survey is taken, the information gets sent across and the user can use it to pinpoint problems, and implement customer feedback.

Analytics such as time on page, search terms, and number of visits allows marketers analyze and improve their website. The ‘Exit Survey’ feature provides information on the number of users who leaves a webpage without performing any action.

With 5% market share of the forms and surveys market, Qualaroo has clients like Intuit, Citrix Systems, Hootsuite, Logitech, and BitTorrent aiming to boost their conversion rate.

#6 Qualtrics Research Suite (1k+ customers): Provides users a platform to collect online data in a multiple ways, including customer loyalty and satisfaction, detailed market research, employee evaluation, website feedback, and product/concept testing.

The open APIs enable users to customize CRM integrations, while they can also benefit from pre-built Marketo, Salesforce, and Tableau connections. An intuitive drag-and-drop interface lets researcher add advanced online survey building and analysis.

Users can build surveys, send, and roll out organization-wide results in short time.

Established in 2002, Qualtrics gathered many prominent names on its list of regular customers like Microsoft, Sequoia Capital, Google, Hewlett-Packard, and SAP.

#7 JotForm (900+ customers): JotForm is an online web designing tool helping users create and publish forms, and receive responses without writing programing codes. The intuitive drag-and-drop user interface allows easy form building. Users can integrate forms to their website and receive responses by email. JotForm can be integrated with several processes, including payment services like PayPal, email services like MailChimp, and CRMs like Infusionsoft.

JotForm serves clients like LawnGuru, Royal Academy of Arts, Gingerbread Shed, and Amplify.LA.

If you’d like to find out more about how we collect this data, check out this post on how Siftery works.

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