Instead of attempting an introduction, we’re just going to ask you to watch this five minute video. Brandon Santiago’s presentation earned the first standing ovation ever at the annual Shift Forum. (The full overview of Shift Forum’s Ignite series is here).
Brandon Santiago: When I say love, you say love. Love.
Startups with big missions are all the rage, but here’s what it takes to build mission into a 140-year old financial giant.
Lata N. Reddy is Senior Vice President of Diversity, Inclusion & Impact at Prudential Financial, and Chair and President of The Prudential Foundation. In this concise Shift Forum talk, Reddy outlines how a 140+ year old company has hewed to its original mission by incorporating “corporate social responsibility” directly into its business practices.
Lata Reddy: It’s great to be here. I’m going to talk about how it is that a legacy company makes the shift to this new vision of capitalism that we’ve been talking about. For us at Prudential, the new vision is really rooted in the past and in the belief that everybody should have the opportunity to be financially secure.