Launching a startup is inherently complex. As a business owner myself and an accountant, I’ve found that maintaining success means keeping it simple — distilling your mission down to three simple areas.
By Amy Vetter, Global VP of Education and Enablement, Xero
Some people work in the gig economy because they want to, others because they have to. In a study of Uber and Lyft drivers, of which there are nearly a million in the U.S. alone, researcher Alex Rosenblat found that the interests of these two groups are different — and sometimes opposed (Harvard Business Review).
Here’s how that works: Only about 20 percent of drivers are full-time or near, but they handle a large proportion of rides taken. The majority of drivers, who are casual part-timers, give Uber flexibility, and the drivers are happy to get some spare cash. But the existence of this reserve pool gives the platform owner a buffer against the demands of the more dedicated workers. If the regulars ask for higher pay or better conditions, Uber can just tap into its reserve of extra workers. As Rosenblat puts it: “The availability of part-time earners reduces pressure on employers to create more sustainable earning opportunities.”