3 Ways to Help Your Startup Survive

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Launching a startup is inherently complex. As a business owner myself and an accountant, I’ve found that maintaining success means keeping it simple — distilling your mission down to three simple areas.

By Amy Vetter, Global VP of Education and Enablement, Xero


You’re all-in or you’re out

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How the Gig Economy Pits Casual Labor Against Full-Timers

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Antoine Imbert | Flickr

Some people work in the gig economy because they want to, others because they have to. In a study of Uber and Lyft drivers, of which there are nearly a million in the U.S. alone, researcher Alex Rosenblat found that the interests of these two groups are different — and sometimes opposed (Harvard Business Review).

Here’s how that works: Only about 20 percent of drivers are full-time or near, but they handle a large proportion of rides taken. The majority of drivers, who are casual part-timers, give Uber flexibility, and the drivers are happy to get some spare cash. But the existence of this reserve pool gives the platform owner a buffer against the demands of the more dedicated workers. If the regulars ask for higher pay or better conditions, Uber can just tap into its reserve of extra workers. As Rosenblat puts it: “The availability of part-time earners reduces pressure on employers to create more sustainable earning opportunities.”

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There’s More to ROI Than Money Alone

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Measuring success in dollars alone ignores the purpose of work

By Triplebotline (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

My father bought a lottery ticket every Thursday. Each week he told my sisters and me the same thing, “If I win, I’m still going to work tomorrow.”

Frankly, I used to think he was nuts, but many years later, I finally understood the message behind that statement: my dad didn’t work for money alone — his job gave him purpose.

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Drinking the NewCo Kool-Aid

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Pandora presents in Oakland during NewCo Bay Bridge 2015.

This past week I was in London for NewCo’s third London Festival. During the flight over, I wrote down some thoughts about my experience at NewCo so far.

The NewCo movement is gaining momentum. More than 25,000 people have come out to experience our inside-out conferences, where you hear from founders and creators in their own spaces.

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