Over the past few years I’ve been looking for a grand unifying theory that explains my growing discomfort with technology, an industry for which I’ve been a mostly unabashed cheerleader these past three decades.
I think it all comes down to how our society manages its most crucial new resource: Data.
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We compare business to war so often, we hardly notice. “Battlefield promotion.” “Let’s go on a retreat.” “More wood behind fewer arrows.” “Captains of industry.” “Alliances.” Even the origin of the word “company” is military. People read The Art of War and think about the insurance company division they manage as if it’s the same as sending armies off to die.
It’s tempting to compare work to war. It takes our daily toil and elevates the stakes, makes us feel that victory is glorious, our work matters. Seeing others as enemies may unite us. Hearts speed, adrenaline flows.
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