Tag: Trends

Report: Consumers Demand That Brands Have A Voice on Key Social Issues

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10 Trends Now Influencing How Consumers and Brands Interact

By Sheryl Connelly, Corporate Futurist, Ford Motor Company


It used to be that consumers chose brands based solely on the products they sold. If someone liked a product or service, they typically became a loyal customer.

But today’s buyers demand more of companies. In addition to the products that line their shelves or appear in their catalogs, brands are often called upon to offer more — chiefly, a position on timely social issues.

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Business is Changing. Again.

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A Digital Renaissance Has Sparked A New World of Possibilities

By Mousa Ackall, Director of Brand Marketing, WorkMarket


tl;dr: As a number of technological, societal, and economic mega-trends converge, companies both large and small have already been massively impacted. Smart businesses are equipping their most important asset — their people — with the tools and information they need to be productive and maximize their value.

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