Get Shift Done: Management
Reporters absolutely love real thought leaders: smart people who offer surprising and useful insights. But true leadership is quite hard to find. If you make it easy for the media to catch your execs being brilliant, your business may well benefit.
When company representatives give an interview to the press, it usually is in one of two modes: advocate or expert. Advocate, the traditional sales voice, is where the business executive argues all of the advantages of the product or service that the company sells. Expert is where the person is quoted as an expert, wherein the comments are ostensibly neutral.Read More