After the Interview: Things One Journalist Wishes You Did

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Get Shift Done: Management

A news story or feature article published by the right media outlet can have a massive impact on your business — good or bad. After all, most reputable publications have far more credibility than does any marketing collateral your company might craft, simply because the press are considered unbiased observers.

Yet, you have no control over the final article. You can do your best in the interview with the journalist, particularly if you prepared for it, but ultimately the journalist writes the story. You can’t affect how your product is referenced, what is said about your direct rivals, or even if your exec’s name is spelled right.

That all said, there are certainly things you can do to improve your odds. Based on my 29 years in tech journalism, here are some thoughts for what you can do after the interview with a reporter.

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Got an Appointment with a Journalist? Here’s What To Do Before the Interview

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Get Shift Done: Management

Congratulations! You made sure that reporters can reach you, you strategized reasons for them to want to talk with you, and now you have an interview lined up with a journalist from a relevant media outlet. Many companies never make it this far, so you’ve accomplished quite a bit. Now all you have to do is not blow it.


Let’s start with the easy pieces, first. You want the phone or in-person interview to go well, which presumably means ensuring that you are well-prepared for the issues the reporter is likely to raise.

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