Typeform: Amazing Companies Can Come From Anywhere

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Case in Point


One of the best kinds of NewCos are those that are “hindsight obvious” — at first you don’t get what the big deal is, but after you spend a bit of time grokking the company’s story, it’s undeniable how much better their version of the world is than that which came before.

Such is the case with Typeform, a four-year old startup I came across during NewCo Barcelona last Fall (NewCo Barcelona is coming up again next week). TypeForm’s co-founder and joint CEO David Okuniev spoke at the NewCoBCN kickoff event, and later came to San Francisco to visit our offices. His is a compelling NewCo narrative, the story of a bootstrapped company formed to scratch its founders’ itch, now scaling past 10,000 paying customers — all on the cloud-based SaaS model much beloved by Valley insiders. This narrative is so common in the Valley that what initially struck me about Typeform wasn’t its business model, it was its location. The company feels like a typical San Francisco Internet startup, but when you dig in, it’s unique.

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