Messaging Is the New Platform

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Enhanced messaging is a game changer for anyone looking to finally connect meaningfully to their customers

Facebook CEO Mark Zuckerberg announcing the Messenger Platform last year

Something new and very big is happening in messaging right now.

To further inflect their growth curve, Facebook has released a bot platform on top of Messenger, and Twitter has accomplished largely the same via their improved DM system. Together with Samsung and their RCS messaging format (intended to eventually replace SMS, cross-platform) as well as iMessage through Apple Business Chat (ABC) we are seeing conversational interfaces that actually sets a new bar that enables a whole new set of powerful use cases on these platforms.

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