Tag: Social Media

Ryan Leslie Shifts the Connection Between Artist and Fans

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Leslie used his SuperPhone service to run an SMS campaign for his new album, connecting directly to his fanbase and making over $2 million in revenue with sales to just 15,000 people.


Ryan Leslie joined us for a talk at NewCo Shift Forum last month, NewCo’s new executive conference covering “Capitalism at a Crossroads.” He discussed his journey from Salvation Army brat (both his parents worked there) through Harvard to a career as a grammy nominated musician and entrepreneur. His new SuperPhone service connects artists directly to their fans, bypassing the limitations (and obstacles) of traditional social media marketing.

My name is Ryan, and unless you’re a fan of mid 2000s hip‑hop or R&B, this might be the first time you’re ever hearing about me. Fans of mid 2000s of hip‑hop and R&B (out there)? OK, some of you guys, all right. Good. I got some friends out there.

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Why Snapchat Won’t Make it Through the Year.

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Or will at least be reduced to a ghost of its former self.

Snapchat’s parent company, Snap Inc, is preparing for its initial public offering (IPO) this week. This will be the largest IPO since Alibaba went public in 2014. Speaking of which, Alibaba, the Chinese tech giant, saw a 10% drop in stock prices after its IPO. Twitter and Facebook, Snapchat’s closest related IPO predecessors, both suffered even steeper declines in stock prices in their early months after going public. Twitter prices sunk 25% in the first 6 months after IPO. Facebook prices dropped 50% in their first 5 months.

In comparison to Facebook and Twitter, Snap Inc is limping to the starting line. Snapchat is witnessing seriously concerning drops in user acquisitions, and their price-to-sales ratio will far exceed historical marks when the stock opens at $14–$16. Putting all that aside, Snapchat has much more deep-seated troubles. The nature of their platform itself puts them in serious risk to follow the paths of Vine and Yik Yak on a much larger and more devastating scale.

Snapchat has no user history.

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Top Social Media Monitoring Products for 2016

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Get Shift Done: Management


Social media monitoring is the act of using a tool to listen to what is being communicated across the internet. The media is monitored; not just from traditional publishers, but on social sites such as blogs, wikis, news sites, micro-blogs such as Twitter, social networking sites, video and photo sharing websites, forums, message boards, and user-generated content. 
In general, social media monitoring tools can determine the volume and sentiment of online conversation about a brand or topic. This can provide valuable information about emerging trends and what consumers and clients think about specific topics, brands or products.

As 2016 comes to a close, here are the top social media monitoring services, ranked by their number of customers amongst Siftery’s list of 250,000 top companies.

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Need More Twitter Followers? Try This Neat Trick With Statusbrew

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Get Shift Done: Tips and Tricks

If you’re just getting started using Statusbrew, you’re probably trying to develop your business’ social media following. The best tool you need to learn right out of the gate is the Copy Followers/Following tool. It will make a huge impact on your Twitter following.

Here’s how to use it properly.

Click on the Audience tab on the main page.

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Fake Reading Opened the Door for Fake News.

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Here’s How to Fix It.

Headlines are a science now. If you’re sharing regular links, you’re part of the fake news problem.

Paste a link into Facebook or Twitter and voila, it automagically expands into a beautiful “card,” with hero image and headline. It looks good. It looks true. It looks like you’re sharing the story, but you’re not — you’re sharing a headline. You’re sharing the marketing.

Here are some other headlines we tested out for this piece:

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What I Discovered About Trump and Clinton From Analyzing 4 Million Facebook Posts

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On Facebook, headlines are often more important than the articles themselves. Most headlines are browsed, not clicked — think about your own Facebook behavior; How often do you click on links? Because of this, the headlines frame our positions on topics without even having to read the content. It’s quick, simple, and we feel informed. But with respect to politics, this news feed browsing behavior creates an electorate that can become dangerously uninformed.

These same headlines also leave breadcrumbs of the 2016 political narrative, which we can analyze. For this study, we focused on four things:

  1. Exploring media coverage frequency and bias of “Trump” and “Clinton” across different media sources (Headlines)
  2. Comparing social media attention in 2016 to social media attention during the 2012 Obama vs. Romney campaign (Headlines)
  3. Describing other topics the mainstream media brought up when describing Trump and Clinton during the 2016 election (Headlines)
  4. Quantifying the differences in Facebook audience engagement for Clinton and Trump (Facebook Post Engagement)


Analysis Setup

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Increase Your Email Subscribers by Integrating MailChimp with Facebook

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Get Shift Done: Tips and Tricks

One of the handier features of MailChimp is the ability to integrate with many of the common social platforms to grow your mailing list. In this tip, we’ll show you how to add a signup form to your Facebook Business Page.

The first step is to login at MailChimp. Now, click on your profile in the upper right corner of the screen (1), then drop down and select Account (2). Once in the account section, click on the Integrations menu item (3)and then the Facebook integration (4).


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Snapchat Grows Old, Gets Company

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Yuko Honda | Flickr

Social media tools keep growing up and looking for a place of their own. Media platforms start by capturing the young and then climb the demographic age ladder: You saw it with Facebook, and now it’s happening to Snapchat (Backchannel). The tool for sharing ephemeral moments and disposable videos is starting to attract Silicon Valley real estate agents, who are there because their clients are, too. Meanwhile, Facebook-owned Instagram has unabashedly cloned Snapchat’s “stories” feature (The Verge) — which keeps photos and videos around for a day for friends to see. Instagram worries that users are too picky about the images they post, and wants to encourage more candid behavior. Everyone’s trying to win fickle users; at the same time, the reality is, no one’s getting any younger — whatever platform we use.

Location, location, location! First we had cubicles, because they were cheap and gave employees a (tiny, gray) space of their own. Then we had an open floor plan because it was even cheaper and (theoretically) encouraged collaboration (and also headphones). Now we may get into office seating based on productivity profiles. According to a new study (Bloomberg), the ideal office pairs people who crank out “just okay” work at a furious pace with those who produce top-notch work more slowly. Presto — everyone gets more done. How could this possibly work? “A combination of inspiration and peer pressure” (Business Insider).

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