A Magic Shield That Lets You Be An Assh*le?

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NewCo Shift Forum 2018

Now that digital platforms drive physical consequences, what does “free speech” really even mean anymore?

Cindy Cohn Executive Director, Electronic Frontier Foundation, Carol Christ Chancellor, UC Berkeley, and moderator Nellie Bowles of The New York Times

It’s the first amendment to the US Constitution, but it’s also deeply misunderstood. Free speech seems an inviolate right, but when practiced at public institutions like UC Berkeley, or within private corporations like CloudFlare or Starbucks, the concept of free speech is both tested and proven. Join UC Berkeley Chancellor Carol Christ, EFF Executive Director Cindy Cohn, and moderator Nellie Bowles of the New York Times for a challenging and timely conversation on the role of speech in our roiling democracy.

Nellie Bowles: Hi. We are here today to talk about free speech and the corporation, a nice, relaxing topic for a Tuesday afternoon. [laughter] I know you two both have a lot of interesting things to talk about. To just jump right in, when we talk about free speech right now, that term and that concept, it feels like it’s changing radically. I don’t really understand if the shift in how the term “free speech” is being used is political or it’s about platforms or if it’s generational. If you could both just give me a sense of what has changed in the last year with this concept?

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Facebook’s Gollum Will Never Give Up Its Data Ring

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Precious!

Does Facebook sell your data? An informal poll of my informed Twitter followers suggested that about 70% of us believe that.

Facebook does not sell your data. It protects your data like Gollum holding the ring. Selling your data would not be nearly as profitable as leasing access to you, via advertising— over and over again.

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Put The Damn Phone Down and Do Something

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NewCo Shift Forum 2018

Pinterest wants its users to get offline. And that’s a pretty good thing to be about these days.

Ben Silbermann during NewCo Shift Forum 2018

Ben Silbermann is a founder and CEO of Pinterest, one of the most misunderstood platforms ever born in Silicon Valley. I’ve written about the company extensively, and earlier this year, I had the pleasure of interviewing Ben at the Shift Forum. Find out why I’m an unabashed fan in the video and transcript below.

John Battelle: I’ve found Ben to be one of the most thoughtful, humble, and non-typical valley founders out there. Please join me in welcoming the founder and CEO of Pinterest, Ben Silbermann, to Shift Forum.

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Advertisers to Democracy: ¯\_(ツ)_/¯

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Its most significant business crisis to date fails to tarnish Facebook’s earnings. Perhaps it’s time to admit something about ourselves we don’t want to face.


Facebook earnings just came out, and as it has nearly every quarter, the company crushed it. Many (including myself) were expecting at least some measurable effect on the company’s performance from the Cambridge Analytica train wreck, but the company seemed instead to pick up steam, booking a 63 percent increase in earnings year on year and beating Wall St. estimates by an astounding 34 cents a share. “Up yours, haters!” may not have been overtly stated on the earnings call, but I am quite certain there was plenty of that sentiment going around One Hacker Way today. In America — particularly Trump’s America, nothing washes away sins like unmitigated success. Oh, and money — lots and lots of money.

Facebook stock is already trading more than five percent up in after hours, and will likely pop on the open, as the investing public hastens to ride it back up to its pre-Cambridge Analytica highs. And why not? It’s Facebook’s time, after all. The company has taken its licks, apologized, and promised to do better. Zuck went to Washington, and new features seems to roll out almost daily — each promising one more “fix” for whatever was originally broken about the service.

It’s not Facebook’s fault that capitalism works the way it does. The bare truth is simply this: Facebook works for advertisers, which is another way of saying it works for business. And as long as it keeps doing that, business people aren’t going to stop using it. Period, end of sentence. The executives at Facebook know this, and as much as they’ve claimed they’re willing to impinge their business to “fix” their service, there’s simply no way they’ll actually going to roll out any changes that significantly change how their advertising model works. Regulation could “fix” it for them, but after Congress’ laughable performance earlier this month, that’s highly unlikely.

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Advertisers to Democracy: ¯\_(ツ)_/¯

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Its most significant business crisis to date fails to tarnish Facebook’s earnings. Perhaps it’s time to admit something about ourselves we don’t want to face.


Facebook earnings just came out, and as it has nearly every quarter, the company crushed it. Many (including myself) were expecting at least some measurable effect on the company’s performance from the Cambridge Analytica train wreck, but the company seemed instead to pick up steam, booking a 63 percent increase in earnings year on year and beating Wall St. estimates by an astounding 34 cents a share. “Up yours, haters!” may not have been overtly stated on the earnings call, but I am quite certain there was plenty of that sentiment going around One Hacker Way today. In America — particularly Trump’s America, nothing washes away sins like unmitigated success. Oh, and money — lots and lots of money.

Facebook stock is already trading more than five percent up in after hours, and will likely pop on the open, as the investing public hastens to ride it back up to its pre-Cambridge Analytica highs. And why not? It’s Facebook’s time, after all. The company has taken its licks, apologized, and promised to do better. Zuck went to Washington, and new features seems to roll out almost daily — each promising one more “fix” for whatever was originally broken about the service.

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The Biggest Voice In Advertising Finds Its Purpose

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NewCo Shift Forum 2018

The Chief Brand Officer of P&G on Facebook, Google, and bringing true diversity to marketing.

Marc Pritchard and John Battelle during NewCo Shift Forum 2018

It isn’t easy being the CMO of any massive business — tenure is short, the demand for growth from Wall Street is relentless, and your budget is often the first to be cut. But that budget is also expected to drive that growth — an often contradictory challenge. Marc Pritchard, the Chief Brand Office of P&G, has been a CMO for more than ten years — so he must be doing something right. At the Shift Forum earlier this year, Pritchard explained his strategy for managing through significant disruption. When he started in his current role, Facebook was a tiny player, Twitter was a toy, and YouTube had no ad model.

What a difference a decade can make. In the transcript and video below, hear Pritchard on the Facebook/Google duopoly, the role of marketing as a change agent in society, and how he navigated a bruising proxy fight with a renown Wall Street raider.

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Zuckerberg Prepares For His Close Up

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The Facebook CEO will testify in front of both the Senate and the House next week. Will it be memorable — or simply more of the same?

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April 10 and 11, 2018 will likely create the kinds of memories for Facebook CEO Mark Zuckerberg that his own platform will remind him of for years to come. My guess is he’ll pass on the opportunity to “relive” those memories, or share them with his millions of followers. The whole thing will likely just be too painful to recount.

Then again, Zuckerberg’s testimony next week in front of a joint Senate Judiciary and Commerce committee, and the House Energy and Commerce Committee, could prove to be the highlight of his already storied career. No matter what, it’s a historic moment — the world’s largest and most celebrated social media company, in the throes of an existential crisis driven by allegations of massive election fraud, being called to account by the world’s most powerful government, victim of samesaid fraud. It’s going to be riveting.

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Is Democracy In Peril? Yes.

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NewCo Shift Forum 2018

Four world leaders discuss the fate of democracy in North America. Put bluntly: They’re concerned.

Left to right: John Heilemann, Jorge Fernando Quiroga, Vaira Vike-Freiberga, Luis Almagro and Esko Aho

Partnering with the World Leadership Alliance-Club de Madrid, the largest forum of former democratic leaders, the NewCo Shift Forum convened a two day workshop in February featuring world leaders from Canada, Uruguay, Latvia, Bolivia, and Finland. Four of them then joined us on stage at the main conference for a captivating conversation, hosted by John Heilemann, on the state of democracy in the United States. Given the warning on this very topic delivered by former Secretary of State Madeline Albright today, this conversation feels ever more timely.

Below is a transcript, edited for clarity, and the video of the event. I introduce the topic and the speakers first, then hand it over to Mr. Heilemann for the dialog.

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Facebook: Tear Down This Wall.

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Instead of kicking data brokers off its platform, Facebook should empower its entire user base to be their own brokers of data.

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Late last week Facebook announced it would eliminate all third-party data brokers from its platform. It framed this announcement as a response to the slow motion train wreck that is the Cambridge Analytica story. Just as it painted Cambridge as a “bad actor” for compromising its users’ data, Facebook has now vilified hundreds of companies who have provided it fuel for its core business model, a model that remains at the center of its current travails.

Why? Well, I hate to be cynical, but here’s my answer: Because Cambridge Analytica provided Facebook air cover to consolidate power over the open web. Put another way: Facebook is planning to profit from a scandal of their own making.

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The Weak Case Against Regulation

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Facebook faces the test of its young life. But arguments against regulation fail to understand the larger issues at play.


A scan of the past few days in FacebookLand yields nothing but bad news.

But there was a glimmer of hope in today’s news: Former Facebook board member and Zuckerberg mentor Donald Graham, once the scion of the Washington Post (that title now belongs to Amazon’s Jeff Bezos), argued in an Op Ed yesterday: “Don’t Regulate Facebook.” Why? Because “regulation is political” and politics should be kept away from platforms that support free speech.

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