Get Shift Done: Management
Social media monitoring is the act of using a tool to listen to what is being communicated across the internet. The media is monitored; not just from traditional publishers, but on social sites such as blogs, wikis, news sites, micro-blogs such as Twitter, social networking sites, video and photo sharing websites, forums, message boards, and user-generated content.
In general, social media monitoring tools can determine the volume and sentiment of online conversation about a brand or topic. This can provide valuable information about emerging trends and what consumers and clients think about specific topics, brands or products.
As 2016 comes to a close, here are the top social media monitoring services, ranked by their number of customers amongst Siftery’s list of 250,000 top companies.