Future of Brands
Would you care if the brands you interact with everyday disappeared?
Would you care if the brands you interact with everyday disappeared? A global survey says nearly three-quarters of those asked wouldn’t. Would what we do as marketers, branding strategists, advertisers or product managers matter anymore? But before it turns into a philosophical debate about the meaning of existence, let’s quickly return to reality.
Not long ago, I attended a thought provoking event by Brand South Australia discussing the future of brands and how the “Future Enterprise” can foster trust in consumers.Read More