Big Advertisers Flee YouTube Hate Speech


The NewCo Daily: Today’s Top Stories

Travis Wise | Flickr

In the early days of the web, it was widely understood that advertisers weren’t keen on putting their messages next to user-generated content — forum postings, random blog posts, uploaded videos. That was because they had no idea what their brands would end up sitting next to: Might be puppies; might be porn.

In the era of platforms, those concerns receded, as marketers accepted the reality that the public was spending its time reading user-generated content in the form of Facebook posts and tweets, and they’d better advertise where their customers were.

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