Sites go down. Employees make mistakes. Your cat sits on the computer. That’s why you need to make sure your important Salesforce data is backed up…just in case.
Salesforce lets you generate a backup files manually once every 7 days for a weekly export or 29 days for a monthly export. These backup files can be imported to replace any missing or damaged information in your account.
Marc Benioff finds a sweet spot for corporate idealism. Salesforce is set to announce a big new program called Einstein, aimed at infusing its entire line of business software tools with predictive artificial intelligence. That news tops Forbes’ cover story on Salesforce founder, CEO and force-of-nature Marc Benioff. But the most interesting angle is at the end, in a close look at the wide range of social, political, and philanthropic causes Benioff has energetically, and sometimes recklessly, embraced. For instance, he’s put his billionaire shoulders and company’s weight behind efforts to resist state laws that discriminate against gays. When female executives inside Salesforce pointed out gender-based pay imbalances there, he reviewed the data and adjusted salaries to redress the situation. “I strongly believe the business of a business is to improve the world,” he says. You don’t need an Einstein AI to predict that Benioff will continue to act on that belief — or to understand that it, as much as any technological insight or business savvy, is what lies behind his success.
Et tu, WhatsApp? When Jan Koum, founder of WhatsApp, sold it to Facebook in 2014 for $16 billion, users of the privacy-conscious messaging service feared that Facebook would start harvesting their data. Koum — an ardent defender of privacy and detester of advertising — assured the world that WhatsApp’s values would hold strong under its new ownership. Two years later, that assurance is beginning to break down, as WhatsApp has announced that it will share some user data with Facebook to help target ads to its users (The New York Times). But surely this change was predictable and inevitable. Could anyone believe Facebook wouldn’t try to monetize WhatsApp after spending that sort of dough? The lesson for founders, employees, and customers alike is simple: When one company sells out to another, you can safely ignore all the quotes about how nothing will change. In the long run, the buyer’s culture will always prevail — something to put in the scales in weighing any acquisition.