Get Shift Done: Tips and Tricks
It isn’t uncommon for 50% of a lists members to be inactive. But if you can reengage 20%, even 10% of those inactive members, the rewards can be high. That’s where a re-engagement campaign comes in.
MailChimp has a built in mechanism for identifying your less active list members: star ratings. The more stars a user has, the more engaged they’ve been. You can see the star ratings for your users in the List screen. Anyone with less than 3 stars isn’t very engaged.
