What Uber Founders Didn’t Know in 2009


Photo by Gustavo Belemmi on Unsplash

As Uber appoints its new CEO, Expedia’s Dara Khosrowshahi, it’s the right time to reminisce about the early days of the company, as a mental exercise for imagining where it could go next.

What don’t you know when you found a start-up? A lot. When people look at leviathans like Google, Facebook or Uber today, they often see the negative impact of their dominant market positions. They forget that these firms started small, and, in Uber’s case, with bad PowerPoint. Garrett Camp, the other founder of Uber, released the firm’s seed round pitch deck from 2009.

It’s a must read if you care about startups.

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