Google is the pioneer of offering perks to attract top talent, and imitation has become the sincerest form of flattery. A friend of mine who works at Google HQ describes his situation as “too good to walk away from” — even when he gets bored. Free food, snacks, shuttle, laundry, etc have a way of doing that.
The startup scene has followed suit, and escalated to the point where if you don’t offer perks, you’re not considered relevant.
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