Breaking a team down in order to build it back up


About 6 months after I was promoted to Director of Marketing at FarmLogs, my team was going through some serious growing pains. We were coming off the completion of two huge marketing efforts — the launch our new website and our second annual User Conference. And, I was spending every free moment available analyzing the previous year and working with our Sales Team to create our goals 2017. Everyone was burnt out and stressed out, and on top of that, we terminated a position on my team. This was the first real personnel shake-up for Marketing and the effect was palpable, bringing team morale to an all-time low. We needed a reset, and I knew that in order to be successful we needed to be a well-oiled machine. So, I cleared our plates and re-prioritized our workload so we could focus on one thing — team-building.

Role Clarity and Expectations

My team was craving transparency and clear expectations, so I wanted to start our team-building week with an all-day role clarity and expectations meeting. We needed to address individual tasks, establish a hierarchy, and define the rules of how we work together. It honestly would have been easier for me to write job expectations, create an organization chart, and outline expectations, but I wanted their buy-in.

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