A requiem for my inbox


My inbox at newco.co is clean. Happy, focused, awesome clean. Everything that comes in, I want to respond to. It’s…paradise.

Email isn’t always like that for me. My “long term” email at battellemedia.com has grown a crufty beard. It’s been out in the wilds of third-party data sales for well over a decade, and even Gmail’s algos can’t put that genie back in the bottle. Put simply, it’s 50–75% shite. But the remaining 25–50% is worth the shite.

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