Don’t Be a SP*Mmer: How To Upload Your Suppression List to MailChimp

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Get Shift Done: Tips and Tricks

If you’re just getting started with MailChimp, you probably have some email addresses that you shouldn’t send to any longer — those that have unsubscribed previously, bounced or reported your list as spam.

Due to the CAN-SPAM laws, you’ll want to make sure you get those off your subscriber list before you send another email out. The good news is, MailChimp has a way for you to add these addresses, quickly, to a suppression list that will essentially remove them from your list.

First, let’s prep the list. Add your email addresses to an Excel file as shown below. Next, we want to export this file as a CSV, so click on the File menu.

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How to Use MailChimp to Follow-up with Your Most Engaged Subscribers

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Get Shift Done: Tips and Tricks

According to a report by DMA, 77% of ROI from email campaigns comes from segmented, targeted and triggered campaigns. If that’s the case, why not target your most engaged subscribers, those who have opened your emails recently, with a campaign of their own?

Let’s take a look at how to use MailChimp to create a targeted campaign, such as a special sale, to just those users. In this example, we’ll send target only list members who have opened the most recent email you sent.

Note: plain text campaigns don’t let you track opens, so you won’t be able to target this audience if you only use plain text campaigns.

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