What Snap’s IPO Could Learn From Tolkien


The NewCo Daily: Today’s Top Stories

Adam Przezdziek | Flickr

You may remember that moment late in The Fellowship of the Ring when hobbit-hero Frodo Baggins arrives at a safe haven in Rivendell, only to realize that his quest has just begun — and he’s got two more books’ (or movies’) worth of perils to surmount. IPOs are kind of like that.

Companies, executives, and investors often feel that going public is the end of a road, and of course it is. But it’s also the on-ramp to a much longer labor for everyone involved. You’ve sold the world on a vision? Great. Now you’d better deliver.

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