Third Man Records Finds Its Way Home


Jack White’s Cass Corridor storefront plugs into a growing maker movement in Detroit.

Photo of Third Man’s Jack White in his hometown baseball stadium: AP

Jack White’s Third Man Records is a perfect example of a business deeply embedded in its community. Even though the record company’s first retail store opened in Nashville in March 2009, the business began in 2001 in Detroit, where White was born, raised, and formed his most famous band, The White Stripes. Last year Third Man opened a flagship location next to Shinola in Detroit’s Cass Corridor section, site of much rock’n’roll history in the Motor City. It’s quite the multipurpose site: record store, novelties lounge, performance stage, old-fashioned recording booth, and – coming soon – a vinyl pressing plant.

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