80 Million Seniors Will Need Care By 2035.


With Honor, Seth Sternberg and team hope to redefine how we care for our elders

Seth Sternberg

After selling his first company, Meebo, to Google in 2012, Seth Sternberg was actively on the hunt for a new idea. Meebo was fun — it helped publishers engage readers through chat and advertising — but Sternberg and his co-founders wanted to have a larger impact with their second company. They came up with three criteria: First, the company had to make people’s lives fundamentally better. Second, the company had to be really hard to build, but address a real market need (as opposed to creating a new need, like Facebook did). And third, the company had to be have the chance to be really big — like $100 billion big.

These were the questions turning over in Sternberg’s mind as he visited his mother several years ago. Almost immediately, he noticed she was having trouble driving, and realized she’d need help if she was going to stay in her own home back in Connecticut. Sternberg had built a life and a career on the other side of the country, in Silicon Valley — he couldn’t be around to care for his mother every day. Who could he trust to help?

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