How Hint Got Its Start


NewCo Shift Forum

Kara Goldin Founder & CEO, hint, Inc., had a feeling diet soda was not helping her. She was right.

One of the most interesting sessions at the NewCo Shift Forum earlier this year featured speakers who took on massive, established consumer packaged goods categories like food, beverages, or grooming (see our conversation with Michael Dubin of Dollar Shave Club, for example). In this short clip, watch Kara Goldin, the founder of hint water, explain how she came to build the fastest growing company in her category. Below is the talk, and a transcript edited for clarity.

Kara Goldin: What Bill (Kanarick, CMO of Sapient and moderator of the session), was saying in terms of the consumer was really where I saw myself years ago, that I was a changing consumer. A consumer that really was beginning to become more aware, not just of myself, but also of many of the consumer products that I was eating and drinking.

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