Here’s How to Fix It.
Headlines are a science now. If you’re sharing regular links, you’re part of the fake news problem.
Paste a link into Facebook or Twitter and voila, it automagically expands into a beautiful “card,” with hero image and headline. It looks good. It looks true. It looks like you’re sharing the story, but you’re not — you’re sharing a headline. You’re sharing the marketing.
Here are some other headlines we tested out for this piece: