Fake Reading Opened the Door for Fake News.


Here’s How to Fix It.

Headlines are a science now. If you’re sharing regular links, you’re part of the fake news problem.

Paste a link into Facebook or Twitter and voila, it automagically expands into a beautiful “card,” with hero image and headline. It looks good. It looks true. It looks like you’re sharing the story, but you’re not — you’re sharing a headline. You’re sharing the marketing.

Here are some other headlines we tested out for this piece:

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