Yahoo, AOL Swear Fealty to Verizon


The NewCo Daily: Today’s Top Stories

When very large companies mate, you sometimes get the chance to observe a peculiar ritual after the deal-making dance ends. The exhausted partners pause, look each other in the eye, and declare that they will take on strange new names.

Yesterday we learned that Verizon’s deal to acquire Yahoo’s media business and merge it with its own AOL brand will be consummated by the christening of a new entity, to be named Oath. The Oath logo places special emphasis on that widely beloved punctuation mark, the colon.

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