Get Shift Done: Tips and Tricks
Quizzes can be a real benefit for marketers — and for plenty of other professionals. They can be frivolous or serious, ranging from fun quizzes to increase traffic, to market research surveys, to weeding out the hacks from the experienced potential hires.
To demonstrate how the quiz feature can work, we use an example of a basic knowledge test to be used when hiring a search engine optimization specialist for our marketing team. We expect a lot of applicants, so it makes sense for us to look at resumes only from the people who know the right answers, which means sorting them by some kind of “grade.”
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