Free Media is a Gift. Make Sure You Can Be Reached


Get Shift Done: Management

The most persuasive kind of publicity is media coverage. Free media is more valuable than almost any kind of marketing, except word of mouth, because it lets you tell the world the value of your offerings, and it comes with the validation of a third party (the publication). Nowhere is press coverage more crucial than for a budget-constrained start-up or small business.

And yet, mystifyingly, startups seem to go out of their way to make it as difficult as possible for journalists to contact them.

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