Dear Startups, It’s Freakin’ VUCA Out There!


No, it’s not an Eastern European carmaker. That was Yugo. And yeah, it’s not an Italian restaurant in SOMA either. That’s Buca. I’m not a big fan of either of those, but I am a huge fan of VUCA.

VUCA stands for volatility, uncertainty, complexity and ambiguity. Any startup or anyone going to work at a startup needs to index high on their comfort level with each of these. Trust me: it’s VUCA out there.


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