Dear Startups, It’s Freakin’ VUCA Out There!

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No, it’s not an Eastern European carmaker. That was Yugo. And yeah, it’s not an Italian restaurant in SOMA either. That’s Buca. I’m not a big fan of either of those, but I am a huge fan of VUCA.

VUCA stands for volatility, uncertainty, complexity and ambiguity. Any startup or anyone going to work at a startup needs to index high on their comfort level with each of these. Trust me: it’s VUCA out there.

Volatility

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