NewCo Shift Forum — Speaker Spotlight
There aren’t many ads that people actively seek out and share with their friends, but Dollar Shave Club’s launch video is certainly one of them.
Starring founder and CEO Michael Dubin, the 2012 viral video has over 23 million views, and it set the tone for the Dollar Shave Club brand in the years to come: simple, funny, and unorthodox. Along with its irreverent marketing, the brands direct-to-consumer subscription model, and simple, inexpensive razors made it an instant hit in the men’s grooming space. Everyone rooted for Dubin and DSC, the scrappy startup going head-to-head against Big Razor.
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