How to Use MailChimp to Follow-up with Your Most Engaged Subscribers


Get Shift Done: Tips and Tricks

According to a report by DMA, 77% of ROI from email campaigns comes from segmented, targeted and triggered campaigns. If that’s the case, why not target your most engaged subscribers, those who have opened your emails recently, with a campaign of their own?

Let’s take a look at how to use MailChimp to create a targeted campaign, such as a special sale, to just those users. In this example, we’ll send target only list members who have opened the most recent email you sent.

Note: plain text campaigns don’t let you track opens, so you won’t be able to target this audience if you only use plain text campaigns.

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