If you’re just getting started with MailChimp, you probably have some email addresses that you shouldn’t send to any longer — those that have unsubscribed previously, bounced or reported your list as spam.
Due to the CAN-SPAM laws, you’ll want to make sure you get those off your subscriber list before you send another email out. The good news is, MailChimp has a way for you to add these addresses, quickly, to a suppression list that will essentially remove them from your list.
First, let’s prep the list. Add your email addresses to an Excel file as shown below. Next, we want to export this file as a CSV, so click on the File menu.
According to a report by DMA, 77% of ROI from email campaigns comes from segmented, targeted and triggered campaigns. If that’s the case, why not target your most engaged subscribers, those who have opened your emails recently, with a campaign of their own?
Let’s take a look at how to use MailChimp to create a targeted campaign, such as a special sale, to just those users. In this example, we’ll send target only list members who have opened the most recent email you sent.
Note: plain text campaigns don’t let you track opens, so you won’t be able to target this audience if you only use plain text campaigns.
It isn’t uncommon for 50% of a lists members to be inactive. But if you can reengage 20%, even 10% of those inactive members, the rewards can be high. That’s where a re-engagement campaign comes in.
MailChimp has a built in mechanism for identifying your less active list members: star ratings. The more stars a user has, the more engaged they’ve been. You can see the star ratings for your users in the List screen. Anyone with less than 3 stars isn’t very engaged.
One of the handier features of MailChimp is the ability to integrate with many of the common social platforms to grow your mailing list. In this tip, we’ll show you how to add a signup form to your Facebook Business Page.
The first step is to login at MailChimp. Now, click on your profile in the upper right corner of the screen (1), then drop down and select Account (2). Once in the account section, click on the Integrations menu item (3)and then the Facebook integration (4).
Usually in this space we focus on Big Picture issues. This week, we’re looking at something much more practical: email subject lines. We all know intuitively that there are things we can do with those subject lines to make it more likely that people will open our emails. But we do that more from the gut than from evidence. What if someone looked at 115 million emails and figured out what worked?
That’s what email automation firm Yesware did. Email Subject Lines That Actually Work, its recent ebook, shares what works (shorter subject lines) and what doesn’t (subject lines framed as questions). Some of the more surprising findings: emails that look like forwards (with “FWD:” or “RE:” in the title) get opened more, although less so on mobile devices, and putting numbers in your subject line gives you a slight advantage.
Some of the lessons are what you’d expect. Lay off the exclamation points! Don’t pretend to know someone when you don’t. Never use the term “appropriate person.” And no, people don’t want to join your webinar. Yes, Yesware published this because it wants to sell you software, and you have to give up your email address for the PDF. But the tips here will be useful to you even if you don’t ever want to try the company’s product.