Shift Reads
From Pittsburgh to Palo Alto, with Edward Bellamy’s Looking Backward ringing in my ears.
A recent visit to Pittsburgh (NewCo partnered with the Thrival Innovation + Music Festival) reminded me that to understand our future, in particular when that future seems threatened and deeply uncertain, it is often wise to look to our past.
At the bar of the overly hip Ace Hotel Pittsburgh, fellow traveler Marc Ruxin and I were discussing the rather improbable rise of Pittsburgh as a verifiable city of the future. Ruxin, an entrepreneur in the music, marketing and cannabis industries, was marveling at the fact that the city was once the wealthiest place in America, the center of western industrial capitalism. It was Pittsburgh’s then-nascent forges which drove the Union’s dominance over the South in the Civil War, and it was in Pittsburgh that some of America’s greatest industrial entrepreneurs — Carnegie, Mellon, Frick, and Westinghouse — created the nation’s first truly generation-spanning wealth.
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