Design as the New Management


Get Shift Done: Management


Business gurus love buzzwords. One of the buzzwords that’s got a lot of attention in the past few years is “design,” or more specifically, “design thinking.”

Even as an admirer of the principles behind design thinking, I expected the hype to peak in the late ’00s. But instead of fading it’s actually finding a wider audience and pushing deeper into more industries and organizations. Harvard Business Review put it on the cover last September.

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