Who will or won’t buy Twitter is the kind of story that drives the business press into a frenzy without actually meaning much. The Twitter sale non-drama that we’ve just witnessed is probably more about boardroom infighting or trial-ballooning than a genuine effort to sell the company.
But there was one valuable revelation from the very public negotiations: For potential suitors like Disney and Salesforce, Twitter’s longstanding problems with harassment, abuse, and trolling proved to be a significant deterrent (Fortune).
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