Uber’s Credibility Drought Leaves It Vulnerable In a Crisis


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Reputation and track record really matter in a crisis. Say you have a ton of credibility and good will with your partners and contractors, and one day it turns out that an “accounting error” had led you to underpay them. You can probably just apologize, pay everyone what you owe, and move on.

Uber faced just this kind of problem this week — but unfortunately for the company, its reserves of good will are exhausted. For years it seems that Uber has been taking its 25 percent cut not only from the base fare but also from the taxes on each ride, which in New York are considerable (The Wall Street Journal) — and as a result it has shortchanged its drivers. Now the company says it’s going to make its drivers whole, and the amounts can add up. Recode posted a receipt for one driver’s $7000 refund, and the Journal says the total cost to Uber is likely to be in the tens of millions of dollars.

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