Get Shift Done: Tips and Tricks
Content creation is resource intensive. Leveraging each piece of content to multiple platforms increases its ROI, grows reach, and lets content teams focus on creating fresh, new content. Many brands produce video, but could get more out of them by converting them into white papers, blog posts, social media, and document sharing site content. If you upload your videos to YouTube, there’s a handy transcription feature that can make this process fast and relatively painless.
While many produced videos have an available script to work from, there are times when it’s unavailable. Also, transcribing live shot video such as interviews and trade show footage is an excellent way to get timely content up on the blog. That’s an excellent way to attract new visitors, give existing subscribers something to read, and keep the search engines happy.Read More