Report: Consumers Demand That Brands Have A Voice on Key Social Issues


10 Trends Now Influencing How Consumers and Brands Interact

By Sheryl Connelly, Corporate Futurist, Ford Motor Company

It used to be that consumers chose brands based solely on the products they sold. If someone liked a product or service, they typically became a loyal customer.

But today’s buyers demand more of companies. In addition to the products that line their shelves or appear in their catalogs, brands are often called upon to offer more — chiefly, a position on timely social issues.

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