From driverless tractors and robotic pickers to technologies that preserve fresh produce 5x longer, we are obsessed with using technology to solve the many, many challenges in our food system. But after spending a few days in Omaha this week, hanging out with some of the most advanced and progressive farmers in America, I realized that technology is really just a small part of the solution we’re looking for. The real future of farming isn’t growing plants or animals; it’s growing businesses.
Don’t be confused, farms are already businesses — incredibly capital intensive and highly risky businesses at that. In one year, a farmer might buy a few million dollars in inputs and assets, sell a few million dollars of commodity crops, and come out in the end with something like $30,000-$40,000 a year in “profit” (read: wages). That’s a terrifying amount of risk to take for a meager reward. And farmers do it. And now, at a time when commodity prices are cripplingly low, they’re looking to mitigate some of that risk with new businesses on their farms.
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