Corporate America, Meet the Maker Movement

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Dubbed the Greatest Show & Tell on Earth, last weekend’s World Maker Faire drew tens of thousands to Queens, New York, to play with everything from DIY robots to puppets made from trash. Behind all the play, though, is something much bigger — a movement with the power to build the critical-thinking skills that companies and President Obama call key to the future economy.

Yet the maker movement has yet to make big waves in corporate America. And this is a missed opportunity. While technology firms, government, and education embrace making as the future, other industries can reap rewards by inspiring employees to both think of solutions and make them happen.

Design doing over design thinking

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The Human Company Design Manifesto

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The Sea Change

Recently, organizations large and small have radically rethought company design by embracing human-favorable policies including establishing livable wages, developing creative equity plans, offering paid parental leave policies, and even pulling out of an entire state in protest of discrimination. In addition to sending a strong signal that people come first, these organizations are also making an economic argument to investors that these policies pay dividends in reduced turnover and improved business outcome.

Some call this corporate social activism. We call this Human Company Design.

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