How blockchain, backlash, and breaches may challenge conventional wisdom and reshape your industry
The Official Future Hits Some Speed Bumps
Ask anyone in any major sector of the economy about the future of their industry and the majority will say something like the following:
- Our industry will be transformed by platforms
- These platforms will extract the most value from our industry and determine the winners and losers
- The most likely platform overlords will be the native digital tech giants: Google, Amazon, Facebook, Apple (or Alibaba and Tencent depending on where you live)
Essentially, what people are saying is that the notion of digital platform dominance is inevitable. In an Accenture survey in 2016, 81 percent of executives said platform based business will be core to their growth strategy within three years. As such, to understand where platforms are going is to understand the future of your industry itself. Either you will be that player (hard for most) or need to find a place to play and win within their ecosystem.
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